Behave Bras

we are a bra startup focused on bringing innovation and technology to a highly under-served population: women with dd-i cup sizes and band sizes 30-38. this market segment represents both the average bra size in the us, and also over 25 million consumers! considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra! bra's have not seen any substantive technological advances in the past 100 years. at behave bras, we've spent over 2 years doing market research, designing and testing our flagship product: the lounge goddess bralette. it solves for the top complaints women in our consumer profiles have: comfort, fashion and lift. working against the laws of physics, we are able to lift without the damaging effects of underwires, created lace that is durable and beautiful and designed a new bra technology that makes it more comfortable to sleep in a bra than without. launching march 2020!