Behavior Analytics Academy

about behavior analytics | instore conversion rate optimization (cro) behavior analytics is about optimizing profits based on activities in the physical store. we don’t like the term “conversion optimization”. if you cut prices in half, your sales conversion will increase, but your profits will sink. our focus is adapting costs to generate revenue. we care about profits, and growth! in addition to data quality analysis*, our research practice follows the peace method for profit™. 1. people: learn your audience based on consumer research and behavior science. 2. engagement: capture how people interact with your products, service and layout. 3. abandon: identify the points of friction inside the store and in the path to purchase. 4. conversion: define the calls to action based on retailing goals and the customer’s journey. 5. externalities: analyze winning and laggard stores and policies, in context to the retail market. * we are technology and solution provider agnostic. our work is bas