Behavioral Economics in Marketing Podcast

understanding how we as humans make decisions is an important part of marketing. behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. marketers can tap into behavioral economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. in this podcast, we simplify seemingly esoteric behavioral economics concepts and offer practical applications in marketing. available on apple podcasts, spotify, stitcher, google play, podbean, castbox & amazon episodes include: introduction to behavioral economics, framing effect in targeted messaging, anchoring effect in negotiations, leveraging hyperbolic discounting in luxury goods and services, mitigating customers’ choice overload to increase conversion rate and endowment effect on your marketing mix. about the host: sandra thomas-comenole is a marketing professional with ov