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Behavior Change for Good Initiative
the behavior change for good initiative housed at the wharton school and the university of pennsylvania unites a world-class, interdisciplinary team of over 150 academic experts from universities around the world with leading organizational partners to help advance the science and practice of behavior change. founded and led by professors katy milkman and angela duckworth, we identify what works at scale by conducting mega-studies (massive random-assignment a/b tests), in which we simultaneously test our scientific team’s best ideas for changing a target behavior. we also communicate our findings to a large audience through op-eds, podcasts, books, live events, a youtube channel, and a popular newsletter.
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Distro — Free Sales Engagement Platform
Sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Double your sales team's output with fewer tools.
Create a sequence — it's free
