Behaviour Change

behaviour change is a not-for-profit social enterprise, founded in 2009. we tackle major social and environmental challenges by developing ideas that help people do the right thing. we combine deep insight into people’s everyday lives and a toolbox of behavioural theory to create and deploy interventions that make it easier for people to act. our work divides into two main areas: 1. mission-driven campaigns developing and managing charitable initiatives that promote positive behaviour change. each campaign aims to advance a specific sustainable behaviour, with our current areas of focus being food and energy. 2. consultancy work for clients using our experience of behaviour change theory and practice to create insight-driven behaviour change programmes for organisations that share our goals, focusing particularly on challenging projects that require significant innovation.