Beirut Agency

beirut is a new kind of creative boutique combining anthropology & technology to help brands survive and thrive in today’s volatile & turbulent economy. we call this resilient marketing™ when nations emerged, nationalism as a social construct has thrived by giving purpose and value to the pivotal human tendencies to recognise and differentiate the self from others. it granted status on the self by defining an individual as belonging to a higher collectivity, which in turn inspired loyalty and pride in one’s national identity. with the historical developments, nations became warriors on the playing fields of every endeavor. they bounced back when they were slammed to the hard concrete of life. they “learned & adapted” for the inevitable next life challenge. they were resilient. brands emerge, grow and evolve this way. they create communities and perpetuate stereotypes through a culture, language, set of values, and beliefs that we relate to and further establish a relationship with. wit