Belabumbum

belabumbum is all about reminding moms and moms-to-be to take a moment to care for themselves. our ethically sourced maternity and nursing intimates, loungewear, and activewear balance fashion and function while promoting women’s well-being. founded by two friends in 2001, belabumbum started out as a boutique lingerie line, producing in brazil (our name, pronounced bela-boom-boom, means “beautiful bum” in portuguese). we began designing lingerie collections dominated by colorful, fashion forward pieces of lace and prints. before long, these collections were found in the trendiest boutiques and on the sassiest starlets in hollywood and abroad. when the founders became mothers, their interest in maternity and nursingwear blossomed — along with their understanding of the importance of moms taking time to care for themselves. soft and comfortable, belabumbum’s garments encourage self-care and bonding with baby. belabumbum’s commitment to promoting well-being exists all along their supply c