Belaqise

belaqise is a fashion brand for young women looking for a sophisticated and fashionable look. the belaqise woman is clever, chic and gorgeous and carries herself seemingly effortless and with dignity and elegance through her busy life. as a company, belaqise aims to innovate the fashion business. with this label we introduce a new size standard we call sheyp. we felt the need to develop a new standard because the existing standards such as the ‘ s, m, l…’ or ‘ 32, 34, 36…’ sizes are simply not well tailored to modern woman. as a result, women are adjusting to the garments instead of the other way around. with sheyp, we introduce a superior fitting standard which flatters the woman of today and celebrates her natural shape and beauty. in addition, we believe that shopping should be fun and should make women feel good. the sizes are non-judgemental; we don’t think of women as being small, medium or large, we think they are naturally beautiful woman just as they are. it is our task to mak