Beleduc Asia

beleduc is a family business that has more than 50 years’ experience in the toy industry. guided by their motto, “play-experience-learn”, beleduc creates, develops and distributes educational toys and equipment for children in kindergartens and daycare centres aged between 0 and 7 years. beleduc believes that children do not play to learn, but they learn because they play. therefore, beleduc's products are more than educational toys, and through their “playful” learning approach, beleduc's products provide high incentives to play and allow children to learn spontaneously whilst having fun. each beleduc product has been incorporated into a learning concept that puts the focus on the child, and is developed using current curricula knowledge from experienced pedagogues. it is beleduc's continuous ambition to create and develop educational toys that enable children around the world to reach their potential.