Believe London

we believe... in creating the perfect tee. this is what we do. this is what makes us unique. it is everywhere in our business. with our unique position of owning license assets to some of the most iconic images of the 20th and 21st century, believe is taking the opportunity to mesh these with premium contemporary fashion. we wanted to create a t-shirt collection that brings together amazing fit and shape, beautiful fabrics and cool graphics. both stylish and practical, every item in our collection has a great look and feel, it is easy to care for and made to last. our customer is... ageless. they are youthful in attitude, they have a bit of an edge. we believe our customers are motivated by our emotional connection to making comfortable fashion. it is all about the quality, design, versatility and the fashionability. tartan reworked... our id is supported by our own unique ‘reworked’ tartan. this tartan was especially designed for the believe brand. watch how it was made here (link to