Bells and Whistles Marketing

over the centuries the aim of bells and whistles have been to attract attention, communicate and on occasion to gain a competitive edge by frightening the competition. more recently, the term bells and whistles is typically attributed to additional features, attributes that differentiate, facilities needed in special circumstances and to additions that make things more commercially attractive. nothing has changed as bells and whistles still accomplishes all these aims by defining, developing and manifesting your competitive edge through innovative and effective communication solutions.