Belsize Village

the belsize village business association was established in october 2018 as a community service project of aya khazaal of belsize village beauty salon pivoine ltd and robert stephenson-padron of belsize village-based social care provider penrose care ltd and to revitalise belsize village which had sustained continued economic decline over a number of years through to 2018. the overarching aim is to boost belsize village’s economic vibrancy sufficiently so that all local businesses are able to pay their workers the london living wage like penrose care, the pioneer of ethical home care in the uk and one of the first home care providers in the uk to become an accredited living wage employer. this is to provide a reachable goal of building a community that durably respects human dignity and strives to pursue the common good. predominately through the use of innovative marketing initiatives, the project led to a substantial increase in footfalls to belsize village and as of about october