Ben Groulx Design

design is communication in its purest form; successful design is successful communication. good design needs to be precisely on point, unwaveringly effective, and contain purposeful meaning. but we all already knew this. yet we’ve managed to deviate from this practice, letting poor imagery selection and “i want this because i just do” mentalities replace ease of use, functionality, and accessibility. if we are to create successful design for the modern user, we must refocus our attention on the users themselves; form follows function, or in a more accurate modern regard, outline follows desire. we need to concentrate on making our online experiences — formed via design patterns and interfaces — congenial, understandable, recognizable. simple yet considered. we live in a device-agnostic world; we cannot control how our products will be accessed, viewed, and interacted with. this quite simply means we must design and craft to accommodate versatility and fluidity.