Benalder Consulting Limited

benalder consulting is a leading affinity marketing consultancy specialising in the creation and development of strategic partnerships for affinity groups and product providers. established in 2011 by neil batley and dawn albery; each with nearly 20 years’ experience in affinity marketing, we have worked with a range of clients to deliver partnerships that bring genuine value to clients and their customers. benalder consulting can give access to a wide network of senior decision makers in different market sectors. it also works with a number of high quality associates, capable of bringing additional capacity, support and specialist knowledge. our particular specialism is in financial services' partnerships, for product providers and affinity brands operating in the following sectors – retail, media, professional associations, utility and not-for-profit. our services include partnership strategy, distribution, “added value”, tender management, tender responses, partnership health checks