Benetton Group

today benetton group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation. the group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands united colors of benetton and sisley. benetton’s “universal” communication has accompanied the group’s global expansion. benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak. benetton group aims at all times to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. the people