Benrus, Llc.

history: in 1921, three ambitious brothers saw the steady decline of the pocketwatch’s popularity as an opportunity to establish a brand that produced wristwatches for the common man. oscar, the eldest brother and attorney, named himself the director of advertising and finances for the company. benjamin, the middle child, who fought in world war i, took on the responsibility to manage all operations. and ralph, the youngest brother, a true salesman at heart, utilized his natural skills and handled the sales aspect of the business. proud of their romanian heritage and strong family ties, the brothers combined benjamin’s first and last name to form benrus and from that, a classic american brand was born. through the years, benrus was proudly worn on the wrists of many american heroes. a trusted companion on the battle field, the us military recognized the value of precision and ingenuity. the three brothers set out to create a wristwatch for the common man, however, what they truly did w