Berkeley Storytelling Academy

2017 has seen the launch of our business storytelling training programme. storytelling is undeniably big business. but why are so many companies getting it so wrong? have we forgotten how to tell a great story? storytelling is more than a buzzword. it has the power to change how people see and react to things, including you and your business. from your staff and colleagues all the way through to your customers, storytelling has the power to influence word of mouth – what marketers dream of. we believe it’s fundamental that every employee knows their brand’s story and that storytelling is encouraged throughout companies, not just reserved for customer-facing communications. berkeley’s storytelling academy encompasses four key courses, each accredited by the cpd certification service.