Bershka

bershka was set up in 1998 as an innovative fashion retail concept that targets young fashion oriented customers. there are currently more than 1000 stores in over 70 markets. at bershka, fashion is more than just what you wear, it's a reflection of the cutting-edge attitude that defines young fashion-enthusiasts. bershka customers are blind to preconceptions. they know what they want and are not afraid to risk to set trends, using their fashion know-how to create a unique and personal style. we understand fashion as a creation of quality designs that can capture and react to the ever-changing demands of the market. our target is bold and daring, interested in fashion, music, culture and the latest technologies, using social media as a tool to be constantly connected to the world. --------------------------------------------------------------------------------------------------------------------------------------------------- bershka nace en 1998 como un concepto innovativo orientado a