Bespoke Public Relations • Bespoke Influencers

based in sydney, australia, bespoke public relations is a premium pr agency dedicated to building the profiles of local and international designers, brands and companies across fashion and lifestyle sectors. founded in 2009 by lee parrino and yan zhou, the two formidable industry professionals combined their extensive fashion and pr knowledge along with a distinct vision to provide intelligent, strategic and no-nonsense publicity solutions across print, broadcast, social and digital platforms. lee has a decade of agency and in-house pr experience, arming her with knowledge of both sides of the publicity business. yan brings another decade of industry experience, having worked in creative consulting, buying and communications for corporate retailers, providing a sound understanding in all aspects of a fashion business. with their core ethos of never signing competing clients, as well as a digital influencer management division, bespoke influencers, lee and yan epitomise the dictionary d