Beta International Trade Fair

beta international, sponsored by neue schule, is the world's leading trade exhibition for equestrian, country clothing, outdoor and pet products. it is held at the nec, birmingham, uk. in 2019 the show take will place from 20 to 22 january, attracting over 300 exhibitors from the uk and overseas, and a powerful audience of around 4,000 industry buyers. known as the unmissable trade buying event, beta international is highly regarded as the launch pad for 100s of new products and services. it also home to the innovation awards - hotly contested industry awards designed to recognise and reward product design, research and development, expertise, craftsmanship and cutting edge technology. celebrity interviews, industry debate and world-class seminars - many with cpd available - are hallmarks of this prestigious show. never one to rest upon its laurels, beta international constinues to deliver both exciting and entertaining presentations with guests arriving from the world of theatre, tele