Beta Research Corporation

beta research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices. since 1970, our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. beta research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility. beta research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development. our capabilities include: » study design and sampling » database appending and management » field work » coding, data entry and verification » tabulation and statistical analysis » reports and presentations beta research conducts both quantitative and qualitative res