Betakorp

every successful corporation manages a strategic portfolio of initiatives targeting varying levels of certainty and clarity. typically most of the initiatives are related to existing strategies and aligned with existing capabilities. such initiatives can be “business as usual” or “marginal improvement” efforts. on the other hand of the spectrum, a small number of initiatives are related to new strategies and capabilities don’t readily exist. these are “moonshots” or “disruptive innovation” efforts. for each sub segment of strategic initiatives, problem or opportunity, totally different mindsets, methodologies and tools are required. on the more predictable side of the spectrum, we refer to analytical methods, utilize predictive models and manage projects in a waterfall approach. on the more explorative side, teachings of design thinking and lean yield better business results, utilizing a lot of co-creation and an agile approach. as masters in both ends of the spectrum, betakorp is the