Betterbooks

half baked beans publishing, a 5 year old company with nearly 100 books in their kitty have recently launched betterbooks. half baked beans is known to be a community led publishing platform that are taking progressive steps, foraying into marketing. betterbooks is a book marketing and promotions, digital marketing, influencer marketing and book editing wing, which is meant to bridge the gap between authors, brands and accessible marketing tactics. “we are trying to bring an effective solution to combat the obstacles most authors are burdened with – book marketing and promotion. we welcome brands and authors from all walks of lives, regardless of their publishing houses and aim to provide effective marketing campaigns and strategies to aid them” said founder and ceo, half baked beans publishing - chetan soni. alisha attarwala, ex-ogilvy strategist and freelance marketing & brand consultant has been recruited to lead this division. with the head office in delhi, alisha will be working