Betty Merlin

i help companies achieve their business objectives by improving their customers' experience. how do i do this? 💛 👫 🏢 by putting the customer, and especially the human being, back at the heart of the company. customers, employees, partners: each of their experiences with you directly impact the longevity of your business. i will help you to: 👂🏼 listen, observe and understand your customers / collaborators / partners in a pro-active way to better anticipate their unexpressed dissatisfactions and thus better meet their expectations. 🔎 decipher your strategic environment by analysing your competitive universe, market trends, and new societal phenomena to help you make the right strategic decisions. 🗺 modeling customer journeys and designing the ideal experience to deliver to your customers to create your own satisfaction standards. 🛤 formalise the strategy and areas of improvement into a detailed and paced action plan to ensure the implementation and harmonisation of servic