Beyondmeasure

beyondmeasure advises on how the profusion of personal data can lead to the improvement of our selves and societies new tools make us aware of our place in the world: tiny sensors gather data, cheap and ubiquitous computing makes that data visible and usable, and social networks allow huge populations to contribute and collaborate. many of these new trends in technology point outward. they give us a view of previously invisible patterns. they are windows. but the new tools of data-gathering and analysis also create a new type of mirror. when we turn these technologies towards ourselves, we are able to see patterns in the way we think, feel, and act. data is being generated by nearly every dimension of our personal lives. sometimes we produce this data intentionally, by stepping on a scale that tracks our weight, noting the details of a run or workout, or tagging a photo in a social media site. other kinds of personal data are recorded passively, sometimes in ways we don’t even notice o