Beyti - A Joint Venture of Almarai & Pepsico

beyti was established in 1998 with the acquisition of the largest commercial dairy farm in egypt, from the saudi group, dallah al-barakah. beyti is involved in many of the profitable aspects of the agricultural industry. activities includes land reclamation, planting and cultivating crops utilizing advanced farming methods and technologies, processing , packaging and distributing agricultural based products at the national and international level. beyti, the mother brand and corporate identity of the company, was first introduced in the egyptian dairy market during mid-2002 and pioneered in the production and sales of plain milk in the novelty bottle packaging format, which has established beyti’s unique character and identity. later that year, beyti launched flavored milk under the sub-brand “spiky” with compliance to the mother-brand, in addition to the yogurt range. ever since, beyti’s success has lead to the expansion of its existing product portfolio to include line extensions in