BFG Enterprises

lead generation & small business sales/marketing consulting lead generation: what is lead generation? there's some misconceptions in the market place about lead generation. there are many businesses that confuse appointment setting with lead generation. there's a distinguishing difference between the two. appointment setting is just that. in fact, appointment setting comes well after lead generation. so what is lead generation? lead generation goes much further than what appointment setting provides. lead generation develops several significant benefits to businesses. - it provides your business with actual decision maker names and accurate contact information - it introduces and promotes your company's services and products in a professional manner - it offers valuable information that can be used for further marketing purposes if you're looking for someone who will represent your company in a professional and polished manner, one who understands our western culture and with experienc