BFL Group

bfl (brands for less) group, the leading off-price retailer of fashion and homeware, is based in united arab emirates and spread over more than 6 countries in the middle east and one in europe. bfl group introduced its unique off-price business model, brands for less, to lebanon in 1996 and to the uae in 2000. brands for less, offering women’s and men’s fashion from high quality designer brands, all at up to 80% less than the recommended retail price was becoming a trend and was the main factor behind our company's success and expansion. in addition to that, the group exclusively acquired the tchibo franchise for the mena region, selling the german brand's homeware and basic apparel at very competitive prices. this has led to enormously expanding within the mena markets and building our operational hub in the uae to distribute to the countries we are operating within today. our continuous thrive to success along with our customers' trust has made us expand our concepts into creating