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Big Data X Marketing

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18° giornata del marketing ticinese - lugano - 18 aprile 2018 sempre più spesso si parla di big data associando questo termine ad una grande quantità di dati, strutturati e non; oggi questa definizione appare limitativa. il termine di big data viene associato alle 3 v: volume, velocita' e varieta’ e include anche l’elaborazione e l’analisi dei dati attraverso un algoritmo che tiene conto dell’immensa mole e delle numerose variabili di questa grande quantità di dati provenienti da innumerevoli fonti. il big data management applicata anche al marketing e alle vendite è la nuova sfida del futuro, che affiancato alle nuove tecniche di “analisi predittiva” consentono di elaborare modelli di comportamento futuri dei clienti. un evento unico in ticino, assolutamente da non perdere per tutti i professionisti del marketing, delle vendite e dell'it. i big data stanno creando nuove figure professionali con forti competenze di marketing e informatiche. www.giornata-marketing.ch

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Marketing and Advertising
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Type: Private
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Big Data X Marketing's official website is giornata-marketing.ch

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Distrobird — Free Sales Engagement Platform

Sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Double your sales team's output with fewer tools.


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