Big Dealer Data

it's time to put your dealership's information in the driver's seat! -your dealership produces huge amounts of data. unfortunately it's spread across multiple platforms and programs few, if any of which, speak to one another. with big dealer data they can. and when they do, you can leverage the power of machine learning to train your advertising to stop wasting money and focus on the ads, keywords, demographics, programmatic media and settings which drive real results into your store. paid search and seo, together sem, are still the most powerful tool you have in your digital arsenal. -considering the cost of a dealer click these days, it is imperative your search campaigns are strategic as well as efficient. connecting results and dealer analytics such as pump reports to search empowers your marketing to make real-time decisions on what keywords to bid on, where to bid on them and how much to spend wisely. your seo should be strategic and informed by the data you collect. you shoul