Big Idea Tango, LLC

big idea tango, llc is a qualitative market consultancy. much like dance, research has the ability to be the lead innovation based on cues from your customers. the dance can change and shift in step with your followers' needs, values and desires. dance is also all about expression. you feel it in your soul. your brand is the expression of your soul, your promise. it's reflective of your followers' inner truths and how they relate to your brand. it's about how they want to express who they are and what is important to them. i am a market researcher with hands-on experience working in a marketing capacity on both the client and marcom agency sides. from a healthcare perspective, having worked side by side with physicians in their environment, practices and observing surgeries in the or, i have experienced medicine and healthcare in action real time. many hours of observation of patient journeys and experiences as well as wayfinding have honed my observational research skills and i