Big Magic

big magic is india's first variety entertainment channel for the core hindi heartland of up, mp, bihar and jharkhand, from the reliance broadcast network stable. the channel, features locally relevant entertainment across humor, music, reality shows, bollywood, action, non-fictional local connect programs and sports. in less than a year of launch, big magic already ranks as a leader in the region backed by excellent programming and aggressive marketing, filling a clear void in local entertainment requirement of audiences. the channel derives huge synergies with rbnl's already well established radio brand – 92.7 big fm, the leading radio network in this region, operating 11 stations in the heartland and catering to a weekly audience of approximately 22 lakh (in the region alone), an ideal platform that has given big magic speed to market. the channel's well tailored programming, when coupled with the extensive marketing initiative offers the most effective platform for both national and