Big Picture Marketunities

marketunities: [mahr-kat-too-ni-tees] - noun. the intersection of marketing actions and tangible opportunities resulting in positive outcomes. with collaboration at its core, big picture marketunities’ approach fuses marketing intelligence and creative problem-solving to deliver imaginative, innovative, and effective programs. maximizing existing elements within the company’s marketing mix big picture marketunities develops programs – not just promotions - to maximize the equity of each partner’s brand resulting in: • ideation that results in partnership activation. • maximized utilization of assets with the joint goals of the partners in mind. • a clear understanding of the “gives and gets” of the program. • expanded reach within the core, target audience segment. • broadened spectrum of the company’s existing marketing platforms. • the opportunity to expand on existing programs within new channels. • incremental exposure via cross promotional opportunities, joint advertising and spec