Big Yellow Penguin

encouraging businesses to adopt ‘carte blanche to change’ big yellow penguin (byp) was created in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again. to do that we all need to embrace change and act on it. hence ‘carte blanche to change ‘ make no mistake the professional services market in its current form is being disrupted. for some it’s a burning platform for others you are the lobster in the pot-slowly but surely cooking away. if it ever was the law is no longer for lawyers. there is a battle to attract and retain real talent, the wellness of many in our profession is suffering, there are new technology-based entrants to the legal services market many of whom do not have a law degree, customers (yes customers!) have choices like never before and they dislike not know