Big - Brand/Innovation/Growth.

while big combines three core advertising disciplines - creative, strategy and media - our approach to building our clients' business couldn't be more different to that of an agency. as marketing consultants, we help our clients develop what we call 'brand symmetry' - a core brand promise that is as motivating to employees inside an organisation as it is engaging to customers on the outside. agencies rarely acknowledge the power of internal branding and don't tend to play in this space. (hardly surprising, it doesn't really fit with their business model or revenue streams.) however, at big we believe it's the key to an organisation's success. to that end, we've developed the unique process of whole brain® branding that is inspired by one of the earliest manifestations of neuroscience - the herrmann brain dominance instrument. it's our belief that you'll hit peak performance when your people are 'buying into' the brand your customers are buying.