Biometrics & Neuromarketing

when a brand is trying to get a deeper understanding of their target market and find patterns in user behaviour when it comes to how their customers shop or make buying decisions, a blend of biometrics and neuroscience can be the perfect tool. it doesn't only help you to find out how your audience react to certain things, but also how they use and engage with your website and how the things they see and experience online make them feel. biometrics can be used to track and measure a number of different physical responses that people have to a website or content that they see/hear. when used with people that closely align with your target audience, and by applying neuromarketing principles, it’s possible to gain valuable insights that will help your business better meet the needs of your customers, in the ways that really matter to them. collecting data such as eye movements, pupil dilation, minute facial expressions, perspiration levels (galvanic skin response), heart rate and brain