Bird Rock Coffee Roasters, Inc

in 2002, bird rock coffee roasters (brcr) opened for business as a strictly grass-roots company. organic and fair trade coffee was roasted in a sublet restaurant kitchen using small one-pound capacity air roasters. at that time, brcr coffee was sold at farmer’s markets and through home-delivery service. in 2006 the retail shop on la jolla boulevard in bird rock was opened directly across the street from a starbucks. in 2007 brcr shifted towards a direct trade buying model for most of their green beans. since then, brcr coffee buyers have been establishing mutually beneficial long-term relationships with farming partners at origin. brcr spends much of the year traveling to coffee-growing regions all over the world to collaborate with farmers to secure special and unique coffees. our goal is to secure great coffee while paying the growers far more than they would receive via other green coffee-buying models. awards for brcr include: national micro-roaster of the year 2012, over 25 coffee