Birla Gold and Precious Metals Limited

birla gold & precious metal limited (bgpml) is a unique company born out of the great indian wisdom of investing in gold for a secure future. bgpml is in the primary business of jewelry retail and e-commerce. it is a 100% subsidiary of kss limited (formerly known k sera sera), a listed entity in nse, bse and luxembourg stock exchange. bgpml prides itself for creating brand cherish gold a virtual jewellery mall with over thousands of brilliantly crafted and intricately created, eye dazzling designs, manufactured by best jewellery houses of india. all gold & diamond products sold on cherishgold.com are of the highest quality and hallmark certified. cherish gold has an easy return & exchange customer friendly policy. cherish gold can be accessed through multiple platforms like: apps, portal, regional managers, ambassadors, contact centers or its beautiful and welcoming physical stores. all products purchased on cherishgold.com have doorstep delivery.