Black Swan Data

black swan creates better outcomes through technology, prediction and data science. our products transform the way brands create value from data, finding insights and solutions that create an advantage for their business. we analyse consumer behaviour using public and private data, then build cutting edge technology based on predictive models to create better outcomes - we call this “applied prediction”. launched in 2011, today black swan employs 200 people worldwide across offices in the uk, hungary, usa, canada, singapore and south africa. we work with some of the world’s leading consumer-focused brands including vodafone, pepsico, disney, panasonic, tesco, and gsk. our work is getting us noticed – this year, we were shortlisted for a data iq talent award and have been named britain’s fastest start up by the sunday times ranked #1 in their inaugural ‘start up track 15’.