Black Swans Marketing

agile online marketing strategy & tactics to make your business antifragile. based on antifragile core philosophies and heuristics, we help you find new customers and discover new markets, improve the value of existing customers, and help achieve a fit between you, your message, your audience and the channels to reach your audience. your marketing organization should be set up to not only absorb the shocks (‘robust’), but to become stronger as the competitive landscape becomes more disruptive. to borrow taleb’s terminology, your marketing organization has to become antifragile, like the hydra (the mythical creature who grows back 2 heads if you cut off 1 head). black swans marketing helps you execute on this, by helping you understand what is driving the most value for your business, understand what not to do ("first principle: do no harm") and help you play multiple games at the same time and have skin in the game.