Black Cornice LLC

black cornice provides b2b marketing consulting specializing in demand and lead generation as well as operational systems and workflows. specialties include: - defining and sizing target markets through product and portfolio evaluation - researching and mapping prospect journeys, personas and needs to support a customer-centric approach - recommending and implementing systems to align marketing automation and crm strategy w/ pipeline needs - providing analytically based direction and predictive model forecasting and budgeting for strategic growth - vetting and managing key agency partners for maximum effectiveness - optimizing the marketing mix to maximize return across all media and tactics, including: account based marketing (abm), paid search, seo, content, affiliate, referral, direct mail/e-mail, nurture, sales enablement, telemarketing, and mass media (tv, radio, print, ooh)