Blindword

i believe the essence of marketing is "measured storytelling." by thinking of marketing as stories that convey "ideal experiences," it creates fans, not just leads. how does blindword help? my experience has taught me that the entrepreneur is always going to know their product and customer better than anyone else, so i begin by helping entrepreneurs think like a marketer by coaching them on marketing, research, and marketing psychology. my clients end up learning how to define a customer's "ideal experience," how to build a story that demonstrates that ideal, how to measure the story's effectiveness, and when and how to refine them into new ones. by the end of our working relationship, they can repeat this process on their own and continue to build even better stories. that is just the tip of the iceberg, if you are an entrepreneur looking who needs help building a marketing and sales program, please contact me at fbhadha@blindword.com