BLK RBN

blk rbn, known as black ribbon, has been formed to change the way men’s athletic clothing is looked at. black ribbon will provide athletes with athletic and lifestyle wear; performance accents brought from the sport of running will characterize each. with a rise of male identification in fashion and athletics, there is an opportunity for a hybrid running lifestyle brand to flourish. recently the sport-luxury category has come to fruition through athletic wear being worn in a leisure setting. black ribbon aims to be the frontrunner in brands aiming to provide athletes, innovators, and fashionable men with luxury menswear that is branded and inspired by sport. black ribbon executes drivers of: domestic sourcing and manufacturing, higher-end distribution channels, and a brand deeply rooted in the athletic community.