Bloom Group Consulting

growth is the most important attribute a business can have - and yet most businesses underperform significantly vs. their potential because they fail to understand core truths about how our brains 'wire' us to shop in certain ways. most of the time, to cope with complexity, we make purchase decisions on 'auto-pilot' from a small portfolio of favourite brands. 'auto-pilot' shopping accounts for 75%+ of purchases in every consumer category, and, once chosen, 'auto-pilot' brands are changed only occasionally. the key to growth is to understand how to become the dominant 'auto-pilot' choice in your category - that's it. lacking this understanding, most companies waste time, resources and money chasing sales that are simply not available to them. our business bloom group is different. uniquely, we combine the insights delivered by cutting edge neuroscientific research techniques with the commercial pragmatism of unrivalled senior blue chip executive experience to deliver transformational gr