Bloomington Brands LLC

bloomington brands llc was estabalished in 2003 and is based in bloomington, in. it enables two very special organizations, the scotts miracle-gro company (marysville, oh) and the kelley school of business at indiana university (bloomington, in), to provide resident business school students with real-world marketing experience. the brand managed is osmocote® plant food. scotts owns the trademark and provides essential business functions like r&d;, purchasing, manufacturing, inventory control, sales, order fulfillment, etc. bloomington brands handles marketing functions like brand strategy, consumer communications, trade and promotional activities, sizing, pricing, product formulation, packaging and trade dress. from a student perspective, it is an experience that cannot be gained at any other institution. brand team members participate in the management of a broadly distributed product for one academic year. projects range from creating a new sku or display unit to the management of a