bookmarketing.pro

you might have heard of the word "synergy" before. this is the idea that a combined effect is greater than the sum of the parts. this is a very true with book marketing and promotion. separately, there are many book marketing strategies that might result in increased sales and exposure. however, a complete, well-planned strategy, has the best chance of success largely because of what is called the mere-exposure effect or familiarity principle, or the psychological phenomenon by which people tend to develop a preference for things (in this case, you and your book) merely because they are familiar with them.