brandivity.com

innovation by creating brand knowledge necsi structure model for the structure of creating brand knowledge across your organization needs - user/ market/ consumer needs concept - verbalization/ visualization communicated in a creative group strategy - strategic planning for specific functions based on the concept implementation - acting on the strategic plans to fulfill consumer needs vaba factor model of the micro-processes for creating brand knowledge vision - clear, relevant vision of the brand innovation activists - collaborative, experienced process managers "ba" - creative, supportive processes and practices assets - explicit defined knowledge and implicit experiential knowledge primary market and consumer insight research creative workgroup facilitation strategic planning consulting go-to-market coaching and effectiveness measurement innovation activist and asset audit innovation process optimization