Bulgarian Milk Products

bulgarian manufacturers produce a range of fresh dairy products, including yoghurts, dairy desserts, chilled custards and creams, dairy dips and frozen products such as ice-cream. over the past two decades, bulgarian yoghurt production has grown considerably. this has been the result of the product category’s ability to meet consumer requirements for convenient, healthy snacks in an environment of time-poor lifestyles. following the covid-19 outbreak retail sales of yoghurt have remained strong as consumers have consumed more products when cooking and baking at home. these unflavoured varieties are perceived to be healthier, more ‘natural’ and attractive to health-conscious consumers. yoghurt sales of the unflavoured, traditional types have overtaken those of sweetened and flavoured yoghurts, to be the most commonly sold yoghurt product. growth in yoghurt sales has been underpinned by regular product innovation. innovation has taken place in the areas of packaging, flavour combinatio