Burger Theory

we’ve changed, man. new menu, new branding. same ethos, same relentless pursuit of burger abandon. that’s relentless, not reckless: our whole aim is to ‘wreck less’ yet still deliver an experience that feels footloose and fancy-free. which is to say, the best tasting burger must carry the day! we didn’t do it lightly... we did to it to lighten our footprint in these hoof-heavy times. what does the future of burgers look like? more selfie-friendly perhaps, still delicious no doubt, but surely it’s also less farmland-intensive, more factory-free? we think so, so we’re doing things differently. welcome to the new burger theory: the closest you can get to having your burger and eating it too.