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so why am i so keen on case studies? well, what is the first thing you do when considering spending your cash on a product/service? i check out the reviews!! most consumers (a whopping 90% if you want the stats) do some online research to reassure themselves. so you’ve got a shiny website that tells readers how great your business is. now power up with stories from happy customers who saved time, money, effort, plastic. testimonials on steroids! case studies are especially effective when potential customers are a bit uncertain, and this is why they are so perfect for sustainable businesses. we all want to do our bit to be environmentally friendly but there are so many questions – is it more expensive, does it really work… case studies take your reader by the hand and show them how your product/service worked for someone that was thinking the same things – they took the plunge and are super happy that they did – add a smiley photo of a real person and some fantastic numbers to sho